First two blogad classifieds sell…
by henrycopelandFriday, March 18th, 2005
Taegan Goddard’s Politicalwire is the first to sell blogad classifieds. Fittingly, the first ad peddles the URL www.political.com.
The second is a help-wanted ad from Oceana.org, which I fondly recall was the first DC advocacy group to buy blogads back in ‘03:
Oceana is looking for a skilled web developer to use open source to help us in our mission to save the world’s oceans. We believe in the potential of the Web as an advocacy medium, and you’ll be helping us bring it to life — applying technologies like Linux, PHP, MySQL, RSS, and other cool tech along the way. If you love open source and want to make a real difference in the world instead of just grinding out cookie-cutter web sites, come join us!
So far, I’m very pleased with the nuts-and-boltsiness of these ads.
Update: Instapundit has just created a bulletin board also.
This ad format is still in beta, so we need your feedback. What would make these ads most useful?
March 21st, 2005 at Mar 21, 05 | 7:21 pm
Perhaps there should be a totally separate order page for them? Or at least some category type sort? There are so many blogs and so many of us with multiple adstrips that finding the classies will be difficult.
March 22nd, 2005 at Mar 22, 05 | 4:13 pm
Thank you for the suggestion. The idea is definitely malleable — want to see how things develop. For now, would like to discourage bulk-purchases of these (across multiple blogs with one swipe of the credit card), so they are mostly intra-community.
March 22nd, 2005 at Mar 22, 05 | 4:39 pm
Understood.
What’s the argument behind bulk purchasing? Presumably, it makes it easier for the advertiser to spend money and easier for us to make it.
March 22nd, 2005 at Mar 22, 05 | 4:47 pm
For now, would like to see what kind of intra-community ads get bought… stuff that is very relevant and not simply pumped into the space because it is cheap. Again, a starting position.