Print publishers squack as online metrics infect their ad sales
by henrycopelandTuesday, October 28th, 2003
Ad Age reports on the higher standards being set by advertisers and the indignant response of publishers. “We are in business, in part, to serve the media buyers,” said Thomas O. Ryder, chairman-CEO of Reader’s Digest Association and newly elected chairman of Magazine Publishers of America. “But there is a point at which this becomes silly and counterproductive, and we are rapidly approaching that point.” (Marketingwonk.)
October 28th, 2003 at Oct 28, 03 | 10:38 pm
“….Very simply, we want to know we’re getting what we pay for,” said George Janson, senior partner and director of print at WPP Group’s Mediaedge:cia. …”
Damn right. Media sellers are kinda vague what they offer advertisers. Ad agencies are kinda vague what they offer their clients. It’s always been a kinda vague business.
November 1st, 2005 at Nov 01, 05 | 1:21 pm
We should feel sorry for print? To heck with them! They are a part of the corporate machine, and they have earned the ambivalence being shown them.
Feel Better
Be Happy
Take Care