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Archives: August 2006
Market timing
Fortune Magazine opines: "It's time to examine the clichés that the "experts" - chiefly analysts and economists from realtors and mortgage associations - used to convince Americans that what they're seeing now could never happen."
No, actually, that time was last year. In fact, I blogged about shorting housing stocks and newspaper stocks, mentioning then-current prices. In aggregate, those stocks are all down roughly 40% today.
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Fall
Summer's gone and the leaves are browning. We collected arrowheads, rattlers, BBs, tennis balls, mosquitos, blisters, sand, pinecones, water bottles, Fawlty Towers, cacti, surfing, double rainbos, chess, spaghetti bolognese and many fish big and small.
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Dance blogging space
We're lucky to have one of the country's most vibrant local political blogs, Ruby Sinreich's OrangePolitics.com right here in our backyard. Last week, our local Weaver Street Market, banned one of the guys who dances on their front lawn. You can see the often-packed lawn, a place we sometimes hang out for lunch, on Weaver Street's site. Now, Orangepolitics has become the virtual lawn for discussing the pros and cons of the ban.
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Budapest calling
Adam Lebor has just e-published a novel called Night Hotel. I'll have to get a new printer cartridge and download the thing.
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Washington Post flatters us
The Washington Post has just announced that it aspires to sell ads on blogs, which it calls "the next big, slightly-outside-the-mainstream idea."
If the Post is going to peddle blogads, they'll have to sharpen the pitch beyond "big, slightly- outside-the-mainstream," obviously. May I suggest "faster, smarter, more passionate and more wired than the Washington Post" as the sales pitch?
More details here here.
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Happy Birthday to us (and you)
Four years ago yesterday, Blogads.com opened for business. We had high hopes, expecting a rush from bloggers looking to make money and advertisers craving influential, highly networked audiences. Neither bloggers or advertisers materialized for quite a while, as it turned out. We'd been working nonstop on Blogads.com since March of 2002 with huge expectations, so as time trickled by and sales baaaarely dribbled in, my wife and colleagues were shaking their heads, concluding that I'd wasted six months of their lives and enthusiasm. The shaking kept up for a quite a while. In all of 2002, we sold $2000 worth of ads, then a whopping $10,000 in all of 2003. We kept programming and chattering because every month, sales were a little higher and advertisers were a little more interesting. And, most importantly, we saw nothing that contradicted the original three hypotheses that undergirded the creation of Blogads.com: a) that blogging is a unique and powerful new force in the information economy b) that blog readers are uniquely valuable to advertisers in this emerging universe of p2p communication and c) that Blogads.com can play a unique roll in connecting bloggers and advertisers.
Here's the birth announcement post from August 13, 2002.
Thank you to the many bloggers and advertisers (and readers of this blog) who have invested precious trust, ideas, time and money in Blogads.com and allowed it to grow and thrive.
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Old world
Radova n Grezo writes: "Only 2 advertising agencies served all 15 million citizens of Czechoslovakia. One, called Makro did ads for the Czech part of the country; the other, called Rapid, produced work for the Slovak part (not because of linguistic differences, but for purely political reasons). But having no choice in agencies wasn’t all that bad. Both agencies produced equally awful ads, anyway."
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Misc
Matt has a superlative day.
Poaching in the hills of Western NC, I've been rereading Cluetrain. What a great document.
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Alltel blog advertising
I've been meaning to write about blog advertising done by mobile phone company Alltel. But seems other folks have done a good job covering it, so I'll just be a blogger and link.
Ever the copywriter, Steve Hall at Adrants says, "Some witty copy turns the tables and makes the argument that paying to call your friends is better because it will eliminate turning people into gaggling idiots and somehow lead to anarchy."
Writing at AdAge Ken Wheaton wants to hate the campaign but keeps clicking:
On a personal level, we're getting fed up with ridiculous viral efforts (see the billboard post below), yet we bit. We found ourselves at the site of PAMCF, the People Against My Circle Foundation. Yawn. Snooze. We will admit, though, that Edward Maxwell Von Houten is our kind of guy--a crank that mocks friendship and urges litigants to do it "for the children ... Or the puppies, kittens, dolphins, or whatever other defenseless creatures elicit an emotional response from you."And today, Andrew Lavallee gives WSJ readers the full scoop, deconstructing all the campaigns nuances and richochets. He quotes campaign auteur Brian Clark with the money line, "curiosity is a great way to start a relationship with the audience." The ads have been running on about 400 law, humor and entertainment blogs since early July.
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