Need a pick-me-up? In a first-of-its-kind homepage takeover, Ritz Crackerfuls have “Cheesed Up”  PerezHilton.com, allowing readers to interact with Perez’s posts in new, odd, cheesy ways.

Think Whitney would look more dignified in glasses? Maybe Lady Gaga should be a Viking? Using the palette beside the posts, readers can drag resizable stickers onto any photo. Like PerezHilton.com, Ritz Crackerfuls is a perfect quick, reenergizing, “cheesy” mid-day pick-me-up.

Even Perez himself, notoriously persnickety, is loving it:

[blackbirdpie url="http://twitter.com/#!/PerezHilton/status/67963695984160768"]

Have you met baby Sophie Lee yet? She’s been making the rounds this week, starring in a heart-warming new spot for Google Chrome that is pulling the heartstrings of the technorati:

Tim Nudd, AdWeek (AdFreak):

…it shows a father using Google products (all accessed through Chrome) to create a scrapbook of his daughter’s early years. Google says it’s based on a true story, although it used actors for the spot. Still, nicely done by Google Creative Lab and Bartle Bogle Hegarty.

Shawn Hartley, AdPulp:

How many parents of little ones watch this and think they might start writing to their kid(s) via a destination email account?

Matt Brian, The Next Web:

With many computer owners not knowing they are even able to download a new browser for their machines, Google is hoping that the sentimental value of its campaign can increase visibility and ultimately downloads.

Jeff Sass, Dad-O-Matic:

Google has a winner with it’s current ad for Chrome, as a Dad’s love and pride for his daughter is brilliantly expressed through the thoughtful and personal digital history he creates for her, leveraging Gmail and other Google products from within his Chrome browser.

Tug McTigh, American Copywriter:

Holy schnikes is this awesome. If you’re a parent, you will not be able to hold it together. Fine, fine stuff from Google. And that closing line, “the web is what you make of it” is terrific.

But little is being said about all the layers of technology between us and Baby Sophie. Clair Caine Miller of the New York Times reports that this is part of Google’s “the Web is what you make of it” campaign. But in this day of techno-ubiquity, doesn’t this prove that we are what the Web makes of us?

One of the earliest adopters of this new feature is publisher Simon & Schuster, who used tweetable Blogads to promote Bethenny Frankel’s new book, A Place of Yes. When blog readers clicked the “Tweet this” button at the bottom of the ads, they were given this recommended tweet:

The ad generated 292 tweets on top of 6700 clicks. Its success is due to a smart tweet that included a link to the book, the author’s Twitter handle, and the hook, “Get Your Happy On.”

Ready to get your ad’s tweet on? Build your own tweetable ad with our DIY system now!

It was an honest mistake. After all, Denny’s owns “Dennys” on Facebook and YouTube, and Dennys.com, so why wouldn’t they own the Twitter handle?

This year, Denny’s has turned a corner on the social web, making great strides towards ROXOR status. Their actual twitter account has almost 40x the followers of the guy in Taiwain, and this month has seen the launch of the awesome new web series “Always Open with David Koechner.”

In the videos, SNL alum David Koechner has extremely casual conversations with his comedian friends at a real-life Denny’s in L.A. The first two episodes have featured Sarah Silverman and Jason Bateman, whose production company, DumbDumb, co-created the series with Electus and NY agency Gotham. The spots really emphasize the comfort you feel in America’s Diner, where you can sit with a friend and be completely open — all night.

Distributed via College Humor, as well as Denny’s own social media pages, the spots, which are set to feature Will Arnett, Amy Poehler, and more, are getting lots of admiration from the ad industry.

And is it just me, or do these videos remind anyone else of the diner scenes in Seinfeld? To this day, tourists see that Upper West Side diner and say, “Hey, this is where George and Jerry ate!” Maybe kids will start showing up at this Denny’s in LA saying, “Hey, this is where Sarah Silverman made Dave Koechner uncomfortable! Let’s get some eggs!”