Upyourbudget: 2, 4 and by blogs

Other potential headlines:

Blog, blog, blog, Budget.

RIP: the press release

In a lightly branded online/offline game, Budget rental car has launched the first blue-chip online/offline treasure hunt, Upyourbudget.com, conceived by a blogger BL Ochman, illustrated by a blogger Hugh MacLeod, run on blog software Movable Type, advertised exclusively on blogs, and first reported by blogs like Adrants and MarketingVox.

More details from Adrants and MarketingVox. MarketingVox quotes Ochman: there's no press release for the game. It's all blog, baby.