blogads for the opinion makers

The Washington Post has just announced that it aspires to sell ads on blogs, which it calls “the next big, slightly-outside-the-mainstream idea.”

If the Post is going to peddle blogads, they’ll have to sharpen the pitch beyond “big, slightly- outside-the-mainstream,” obviously. May I suggest “faster, smarter, more passionate and more wired than the Washington Post” as the sales pitch?

More details here here.

This entry was posted on Friday, August 18th, 2006 at Aug 18, 06 | 3:15 pm and is filed under Development. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.