Barking up the wrong tree?
Monday, August 26th, 2002
An estimated $236 billion will be spent this year in the US on traditional print, broadcast, radio and online advertising.
Frustrated that their money is being wasted, some advertisers are resorting to hiring models to infiltrate us with their products. Here are some other wacked promotions: “Procter & Gamble sent out a trailer of elegant, air- conditioned Porta Potties, complete with hardwood floors and aromatherapy candles, to state fairs last summer to extol the virtues of Charmin toilet paper. Bottled-water producer Evian paid to repair a run-down public pool in the London neighborhood of Brixton and tile the bottom with its brand name ‘ a message that was hard to miss for passengers flying in and out of nearby Heathrow Airport.”
Tags: Advice for Advertisers