blogads for the opinion makers

Working with Dynamic Logic, Doubleclick finds:

When you add up performance across all the brand metrics studied, simple Flash ads provide less brand impact than any other format – even GIFs and JPEGs. It turns out all those advertisers who served simple Flash ads through DoubleClick last year could’ve saved themselves some time and hassle by simply producing animated GIFs.

Taking this a step further, don’t forget, we’ve found animation usually reduces clicks.

This morning Perez Hilton launched the first major Twitterer’s ad campaign, for Sony Picture’s romantic comedy “The Ugly Truth.” As far as we know, Perez’s blast marks the first time a Twitter personality has leveraged his or her influence on behalf of an advertiser.

Readers will tweet their best dating advice to @uglytruthmovie. Their tweets will be featured on PerezHilton.com, where readers will rate the dating tips. The top 10 tips will be featured on the site this Friday. Perez is doing sponsored tweets (clearly marked) to promote the contest.

Perez began tweeting in early January 2009 and is currently the 20th most-followed Twitterer, with 1.2 million followers. Perez is the fourth most retweeted person on Twitter.