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Archive for August, 2006

Virtual campaigning

by henrycopeland
Thursday, August 31st, 2006

Mark Warner is going to campaign in the virtual world Second Life.

When I grow up

by henrycopeland
Tuesday, August 29th, 2006

…I want to work in advertising. (Via Seth Miller.)

Market timing

by henrycopeland
Friday, August 25th, 2006

Fortune Magazine opines: “It’s time to examine the clich├ęs that the “experts” – chiefly analysts and economists from realtors and mortgage associations – used to convince Americans that what they’re seeing now could never happen.”

No, actually, that time was last year. In fact, I blogged about shorting housing stocks and newspaper stocks, mentioning then-current prices. In aggregate, those stocks are all down roughly 40% today.

Fall

by henrycopeland
Friday, August 25th, 2006

Summer’s gone and the leaves are browning. We collected arrowheads, rattlers, BBs, tennis balls, mosquitos, blisters, sand, pinecones, water bottles, Fawlty Towers, cacti, surfing, double rainbos, chess, spaghetti bolognese and many fish big and small.

Dance blogging space

by henrycopeland
Wednesday, August 23rd, 2006

We’re lucky to have one of the country’s most vibrant local political blogs, Ruby Sinreich’s OrangePolitics.com right here in our backyard. Last week, our local Weaver Street Market, banned one of the guys who dances on their front lawn. You can see the often-packed lawn, a place we sometimes hang out for lunch, on Weaver Street’s site. Now, Orangepolitics has become the virtual lawn for discussing the pros and cons of the ban.

Budapest calling

by henrycopeland
Monday, August 21st, 2006

Adam Lebor has just e-published a novel called Night Hotel. I’ll have to get a new printer cartridge and download the thing.

Washington Post flatters us

by henrycopeland
Friday, August 18th, 2006

The Washington Post has just announced that it aspires to sell ads on blogs, which it calls “the next big, slightly-outside-the-mainstream idea.”

If the Post is going to peddle blogads, they’ll have to sharpen the pitch beyond “big, slightly- outside-the-mainstream,” obviously. May I suggest “faster, smarter, more passionate and more wired than the Washington Post” as the sales pitch?

More details here here.

Happy Birthday to us (and you)

by henrycopeland
Monday, August 14th, 2006

Four years ago yesterday, Blogads.com opened for business. We had high hopes, expecting a rush from bloggers looking to make money and advertisers craving influential, highly networked audiences. Neither bloggers or advertisers materialized for quite a while, as it turned out. We’d been working nonstop on Blogads.com since March of 2002 with huge expectations, so as time trickled by and sales baaaarely dribbled in, my wife and colleagues were shaking their heads, concluding that I’d wasted six months of their lives and enthusiasm. The shaking kept up for a quite a while. In all of 2002, we sold $2000 worth of ads, then a whopping $10,000 in all of 2003. We kept programming and chattering because every month, sales were a little higher and advertisers were a little more interesting. And, most importantly, we saw nothing that contradicted the original three hypotheses that undergirded the creation of Blogads.com: a) that blogging is a unique and powerful new force in the information economy b) that blog readers are uniquely valuable to advertisers in this emerging universe of p2p communication and c) that Blogads.com can play a unique roll in connecting bloggers and advertisers.

Here’s the birth announcement post from August 13, 2002.

Thank you to the many bloggers and advertisers (and readers of this blog) who have invested precious trust, ideas, time and money in Blogads.com and allowed it to grow and thrive.

Old world

by henrycopeland
Saturday, August 5th, 2006

Radova n Grezo writes: “Only 2 advertising agencies served all 15 million citizens of Czechoslovakia. One, called Makro did ads for the Czech part of the country; the other, called Rapid, produced work for the Slovak part (not because of linguistic differences, but for purely political reasons). But having no choice in agencies wasn’t all that bad. Both agencies produced equally awful ads, anyway.”

Misc

by henrycopeland
Saturday, August 5th, 2006

Matt has a superlative day.

Poaching in the hills of Western NC, I’ve been rereading Cluetrain. What a great document.


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