Bottomless cup of craving | Blogads

Bottomless cup of craving

by henrycopeland
Tuesday, August 27th, 2002

The Washington Post reports: In the early days, when Starbucks “had little advertising money, it used its storefronts as billboards and clustered them close together. The goals: to intercept consumers on their way to work or home or anywhere in between, and to build brand awareness through ubiquity.” Today, 1 in 3 Starbucks is cannibalizing a neighboring Starbucks’ sales, but those sales recover within a year. (Via Obscure Store.)

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