Denton on blogonomics | Blogads

Denton on blogonomics

by henrycopeland
Friday, October 11th, 2002

Although he doesn’t use words like “blogonomics” or “thin media,” Nick Denton offers a nice distillation of their economic logic and the social forces against them: ” one weblog item has about one hundredth the editorial cost of a commissioned article. The content management software is nearly free. The message to traditional publishers is this: you don’t need 200-500 people to run your online operations; you could manage with a tenth of that. And that is the one message the online executives, intent on protecting their jobs, don’t want to learn.” Here’s more on thin media.

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