2.3 cents a tousled head… | Blogads

2.3 cents a tousled head…

by henrycopeland
Monday, October 14th, 2002

“Eighteen to thirty-four: for decades, conventional advertising wisdom has attached the adjective ‘coveted’ to this slice of the viewing audience. According to an analysis by the former NBC News president Lawrence K. Grossman, advertisers pay an average of $23.54 to reach 1,000 viewers in that age bracket, versus $9.57 per 1,000 over the age of 35.”

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