Paid listings and the little guy | Blogads

Paid listings and the little guy

by henrycopeland
Thursday, October 17th, 2002

Andrea Orr: “Take out the contribution from Overture and Yahoo’s other advertising revenue was flat to down. Yahoo said that the addition of paid listings helped it attract a host of small and medium-sized businesses that don’t have the budget to buy expensive banner ads. Even as the rates go up, paid listings remain comparatively cheap.”

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