The cost of scalps
Thursday, November 7th, 2002
Rick Bruner’s got a extensive round up of customer acquisition costs. The most interesting for me: “Most consumer magazines now spend on average $48 in mailings to get one customer (source: Business Week Online, 8/30/2001)” Is it any wonder that journalists are getting laid off?
Gee, is demand for information suddenly shrinking? Not for Glenn Reynolds, who pulled 100,000 page views the day after elections.