Monday, November 18th, 2002
Testing Nick Denton’s new Vonage line, I called his number and got a crisp connection.
I asked Nick how the tech blog he publishes, Gizmodo, is doing. He said traffic is growing 50% a month and is currently at 6,000 page impressions a day… with no marketing expenditure.
“We’ve sold a ton of Samsung phones” recently through Amazon affiliate links, he said. There are good days but also “long dry spells,” he said. When page views get to 15,000 a day, the site will add banners, Nick said.
Nick thinks Gizmodo could do 100,000 page impressions a day in 12-18 months. At that point, relative to its cost “in the very low thousands per month,” Gizmodo will be a “remarkably profitable little media.” Nick figures that a blog publisher can buy 200 posts for $1000, whereas a print publisher might pay the same money for just three freelance articles.
Based on what he’s learned from Gizmodo, Nick is planning a blog focused on New York high society. Real estate ads will be a prime revenue source. “The advertisers target old money in the New York Observer. We’ll serve the advertisers targetting the young money,” he said.
“We’re getting the formula refined for thin media.” If he could identify the right niches and locales, Nick said, “I’d love to launch one of these a month.”