Monday, March 3rd, 2003
Oh, gee, this is gonna be fun. Doctor Pepper is introducing a new milk-based soft drink via some secret bloggers.
“Dr Pepper hopes to develop a ‘blogging network’ to hype Raging Cow and ‘be part of the ‘in the know’ crowd,” says its brand-marketing honcho Andrew Springate. Those spreading the news via their blogs won’t disclose their flackitude, says Springate, because officially they’re not paid Dr Pepper employees; they only get promo items like hats and T shirts. ‘We’re independent and can advertise Raging Cow the way we want,’ says Nicole, 18, a Louisiana high-school senior with a popular blog.
Wouldn’t it be simpler and more effective to buy some killer Blogads? I guess Andrew Springate wouldn’t have a job, though. (Via Instapundit.)