Citysearch offers PPC beside search results…

Looking to siphon off YellowPages revenues, local search portal CitySearch will soon add pay-per-click ads to local searches. The ads will be sold by 100 on-the-street sales representatives, a telephone sales force of 30 and a web form.

I’ve never used CitySearch… do they have any credibility? Would seem to me that sites with exciting brands and personal affinity — either national like Google or local like LAexaminer or Gawker — would do much better.

And won’t the local plumber hire a high school kid to spend all night clicking on his rival’s ad?