Google contextual advertising flaws… | Blogads

Google contextual advertising flaws…

by henrycopeland
Thursday, May 1st, 2003

How well are Google Adwords technology working in the new “contextual” advertising campaign? Badly, Marketing Sherpa says. “Generally newsy, how-to, and highly targeted articles on niche sites tend to get far better ad clicks than newsgroups, bulletin boards, general interest sites, or stagnant info pages. Unfortunately Google didn’t take this factor into consideration when designing the program. They chose the partner sites for contextual ads mainly based on traffic (sites had to have more than 20-million pageviews a month, which very few niche sites do) and “quality” which seems to mean being G-rated.”

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