Targetting opinion makers… cheaply
Wednesday, May 21st, 2003
Greg Beato argues that advocacy groups can get far more bang for their buck and help allies pay bills by advertising on blogs rather than big media. Rather than spending $56,000 for a one day ad in the Washington Post, Sean Penn could have bought a blogad for 58 years on Atrios’ blog.
Great minds think likewise. As you probably have already noticed, ACLU Pennsylvania has bought ads on bunch of blogs in recent days. I think we’ll see lots more such advertising as the elections heat up.