Trade magazines and the Internet | Blogads

Trade magazines and the Internet

by henrycopeland
Tuesday, June 3rd, 2003

“The internet stops nothing short of threatening the very existence of trades [magazines], in its timeliness making obsolete much of the editorial of traditional weeklies and monthlies. Many advertisers have already pulled out of their trade publications, and they will be followed by many more. Far fewer will ever return. Ad pages for b2b publications fell 30 percent from 2000 to 2002, according to the Business Information Network. In comparison, consumer magazine pages were down 21 percent over the same period, according to the Publishers Information Bureau. So far this year, consumer magazines are up 3 percent in pages, while trade titles are down another 5 percent.” (Media Life.)

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