Ads make sense | Blogads

Ads make sense

by henrycopeland
Saturday, July 19th, 2003

Edward Rothstein, reviewing the new three-volume, $385, 1,873 page Advertising Age Encyclopedia of Advertising in the New York Times, writes“…the ordinary academic model of advertising and its effects is inadequate. Advertisements are a form of communication, not mere manipulation: they help make sense of the world, defining its differences and essences, filtering through its variety, making claims and constructing images.”

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