Blogads in Guardian and New Media Age | Blogads

Blogads in Guardian and New Media Age

by henrycopeland
Wednesday, August 13th, 2003

Ben Hammersley gave us a nice plug in the Guardian, calling Blogads “a very simple way to sell space on your site.” And Nic Howell gave us a good mention as he chewed on the nuances of thin media in New Media Age. Unfortunately, it’s password protected.

Ironically, while Nic quoted me correctly, I’m wrong. Here’s the relevant extract: “Blogads customers are typically entrepreneurs, says Copeland. ‘Testimonials from advertisers say we have exactly the 500 or 5,000 people they’re trying to reach,’ he says. But despite opening up a new channel to customers, Copeland hasn’t had interest from ad agencies. ‘They’re part of the whole ecosystem of people which we’re trying to disintermediate,’ he says.”

OK, I’ll eat those words: we’ve seen some good interest from ad agencies in recent weeks and are realizing Blogads can fit well in their ecosystem.

Entrepreneurship is like ice-sculpting, right?

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