Tuesday, November 25th, 2003
Look at the following chart, showing a report just released by the Pew Foundation.
With many of America’s most influential consumers so Internet-biased, why does the Internet get only $7 billion in advertising every year when television pulls $50 billion?
I was just talking with a contact inside one of the Democratic presidential campaigns. He reminded me: television advertising is a giant and lucrative value-chain (read: “gravy train”) with numerous players each taking a slice. These TV careerists are fighting tooth and nail to keep the online players from getting their share.
Evolution will make sure this changes, of course. The gene for buying television ads will slowly get weeded out. (Via Buzzmachine.)