Online buzz leads sales by two weeks | Blogads

Online buzz leads sales by two weeks

by henrycopeland
Tuesday, December 9th, 2003


Jeff Jarvis reports this startling research about the correlation between online buzz and music sales: “Walter Bender of MIT and Dan Gruhl, graduate now at IBM, said they independently did research on buzz on music online and they each found that online buzz presaged retail sales — up and down — by two weeks. We are influencers influencing buyers.”

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