Open source ad campaign | Blogads

Open source ad campaign

by henrycopeland
Thursday, May 6th, 2004

Film-maker Brian Flemming bought a Blogad on Talkingpointsmemo promoting a book called “Sue Me,” which is intended to shame Arnold Schwarzenegger. He’s posted the results of the ad campaign so far — lots of clicks and some of that juicy stuff that PR professionals crave: “earned media.” Any revenues from the book campaign will be plowed right back into more advertising.

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