Blog advertising = fast and furious
Monday, May 10th, 2004
One of the things that most excites me about blog advertising is its immediacy.
Blogs are fast, furious and unmediated. Smart blog advertising leverages these same characteristics.
Take the latest blogad for congressional candidate Jim Newberry:
The moral of this story isn’t that other Democratic candidates should consider running “Rumsfeld must resign” ads — although I’m sure a couple will.
The tactics to be copied are topicality and passion: carpe diem. Blogs dare advertisers actually to put their mouths where their money is, to speak immediately and bluntly about the issues of the moment.