Engagement | Blogads


by henrycopeland
Friday, June 11th, 2004

Ads that make you think, win says a new advertising manifesto. Points 4-6 are particularly relevant to blog advertising, I think:

4. Active learning, or high involvement processing, produces enduring attitude changes.
5. However, most of us tend to process most media passively.

6. Despite appearances TV is a relatively low attention medium.

(Via Steve Hall.)

Facebook comments

Our Tweets