Ad Age bashes blogads
Thursday, September 16th, 2004
Advertising Age Magazine advises against blog advertising. (The story isn’t online, so I can’t link.) Media maven Jeff Jarvis has read it, and notes that AA quotes PR executives who would, naturally, prefer the money flow to them rather than through ad agencies to bloggers.
Plausible subliminal motive for an out-of-hand dismissal of what is clearly a thriving niche: AA notices that bloggers on its own beat are undercutting (radically) AA’s own rate card. Old media being defensive about uncorporate insurgents? Nahhh.