BusinessWeek asks, “Blogads — is there life after November 2?”
Thursday, November 4th, 2004
In Business Week today, Sarah Lacy gives a good overview of the challenges bloggers and Blogads face right now. To recap what I’ve said several times recently: with the lowest overheads in the media industry, bloggers and Blogads.com are here to stay.
Will post election blogads work for everybody? Absolutely not. But the US advertising market has turnover of roughly $250 billion a year; to keep a lot of bloggers in the clover, we just need to please a tiny portion of the market… folks like Mark Bennett and his clients. Back to BusinessWeek: “Certainly, the role of bloggers in the political season has caught the attention of some ad agencies. ‘Initially it was something we suggested clients try, and I think the results surprised them,’ says Matt Bennett, creative director at San Francisco ad agency Call & Response. ‘Now they’re coming to us and asking us to run a campaign solely on blogs to generate discussion.'”