Blogads: a soaring return | Blogads

Blogads: a soaring return

by henrycopeland
Wednesday, January 12th, 2005

Beth Kirsch, who spearheads’s online advertising, has a perceptive column today in Revenews. She writes: “ads need to be personal and leverage the conversation between the blogger and the user. Figure out how to do that, and you have a marketing channel with a soaring return on ad dollars spent (ROAS).”

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