100 smart customers like this and someday we’ll buy the Eiffel tower | Blogads

100 smart customers like this and someday we’ll buy the Eiffel tower

by henrycopeland
Thursday, March 3rd, 2005


Brian Clark, who orchestrated last fall’s purchase for Sharp TV and has a shockingly fun order up his sleeve:

Blog ads (in the generic sense, and especially BlogAds in the particular sense) are… bringing ads into the conversation. If they are done right, they out-perform traditional creative placements by so much it makes my clients nervous for me to talk about particulars.

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