Go Fug your WSJ
Thursday, September 29th, 2005
The WSJ put Jessica Morgan and Heather Cocks, aka www.gofugyourself.com, front and center yesterday.
The pair decided to share their opinions with friends on a blog as a way to blow off steam from their day jobs at “Growing Up Gotti” and “America’s Next Top Model.” They registered for a free Internet account, lifted photos from a variety of Web sites and started posting reviews.
A few ground rules quickly evolved. Only famous people would be featured, and comments would be restricted to clothing and appearance. Bad language and graphic commentary on things like bras and underwear were fine. Most of all, the two women wanted to focus on what stars wore to events at which they knew they would be seen and photographed.