Signs of the times: 1000 blogs, Kodak and t-shirt
Monday, January 30th, 2006
Just completed our first 1000 blog proposal. 1047 to be exact, with an estimated 70 million impressions in a week. Wowee. We had to work hard to pull together 800 blogs for MSNBC in December. And I remember in December of 2003 being thrilled to be able to pull together an ad proposal for ~50 blogs, one month, totalling 5 million impressions.
Meanwhile, some media is making the transition from old to new, reports the WSJ:
While stung once more by the rapid slide in film sales, Kodak found solace in its steady drive into the digital era. Its overall digital sales in the quarter surged 45% to $2.67 billion, while revenue from film, paper and other traditional, chemical-based businesses slumped 21% to $1.51 billion. For all of 2005, digital sales accounted for 54% of total revenue, marking the first time in the company’s history that digital exceeded traditional sales. In July, the 125-year-old company disclosed plans to lay off 10,000 employees on top of 12,000 to 15,000 job cuts targeted in January 2004.
Meanwhile, Pete Nelson gives a real time update on his success as an advertiser. on Diggers Realm: “We ran a blogad from 12/3 to 12/17 for $50. For those two weeks, we had six sales totalling $207 that we can track directly back to a clickthrough from the blogad.”