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Archive for January, 2006

More open source Blogads advice

by justinabbott
Wednesday, January 4th, 2006

Check out all the different Blogads versions run on DailyKos.com by Jeff Reifman for CommonTimes.org. Jeff writes: “Basically, we found that customizing the ad content to the site we were advertising on wasn’t enough. We needed something catchy, unique and at times – in your face.” The larger lesson is that experimentation is key. The end result: “we generated more than 28,690 click throughs from 2,833,573 DailyKos page views…”

You can see past examples of “open source blogads results/advice” here and here.

Random links and predictions

by henrycopeland
Tuesday, January 3rd, 2006

Aggregate advertising data for 2005. Just give blogs .1% baby!

Nick Denton offers tips for startups.

Jason Calicanis gets wired.

My predictions for ’06? At least three of the following six outliers will occur:

Stock volatility index VIX (currently 11.6) hits 40.

Jason Calicanis bolts AOL for greener pastures.

Pajamas Media launches weekly print magazine and cable TV show.

Oil passes $75 a barrel.

Yields on 10 year notes rise from 4.3% to 5.5%.

NYT (currently $27.5) trades below $20.

Sploid surpasses 5 million impressions a month. (Currently 250,000.)

The upfront market for TV ads implodes.

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