Time’s person of the year
Monday, January 8th, 2007
Is it just me, or does Time’s person of the year essay have serious problems with pronoun disorienation? I guess its symptomatic of media’s general problem with disintermediation.
Here’s a pronoun focused excerpt: “He believed… You control the media now… we could blame… you’ll see another story… we are so ready for it…. We’re ready to balance… You can learn more… And we didn’t just watch, we also worked… We made Facebook profiles… We blogged… We camcordered… We’re looking at an explosion of productivity and innovation… I’m not going to watch… I’m going to turn on my computer… I’m going to mash up 50 Cent’s vocals with Queen’s instrumentals… I’m going to blog,.Who has that time and that energy and that passion? The answer is, you do… Sure, it’s a mistake to romanticize all this any more than is strictly necessary. Web 2.0 harnesses the stupidity of crowds as well as its wisdom. Some of the comments on YouTube make you weep for the future of humanity just for the spelling alone, never mind the obscenity and the naked hatred… But 2006 gave us some ideas. … Go on. Tell us you’re not just a little bit curious.”
Go on, tell me, it’s weird, right? This revolution is all about the subversion of the corporate “we” by the “I” and if you’ve spent your whole life writing as “we” its (apparently) nearly impossible to figure out how to write about the new world.