Slides for Blogebrity panel at SXSW
Sunday, March 11th, 2007
According to Forbes,
The Face of fame is changing. The ranks of the world’s celebrities used to be dominated by millionaire actors, athletes and musicians, but the Internet has leveled the playing field. A kid with a video camera has access to as large an audience as the biggest Hollywood star. A mom with a blog can attract more readers than a best-selling author. And an opinionated entrepreneur can become a guru to millions.
In fact, in a universe that is now intensely quantifiable, Forbes definition of fame is still incredibly arbitrary. Compare Forbes’ “webceleb” popularity with monthly page impressions (from Blogads and Sitemeter.)
What’s the biggest driver of Forbes popularity? Being a woman clearly hurts, but proximity to a body of salt water (and Forbes reporter?) helps more.