Al Gore’s $300 million
Tuesday, April 1st, 2008
We’re thrilled that Al Gore’s Alliance for Climate Protection is spending some of its $300 million ad campaign on blogs.
(BTW, we’ve lobbied hard for multiple links, better images, more information and sizzle. I wish the ad and its landing page were about more than harvesting e-mails. Oh, wait, that’s all The Internets are good for.
TV is the place to deliver message right? Afterall, 100% of the candidates who’ve won elected office in the US in the last 30 years have relied on TV advertising, so TV must be essential and effective.