Real social media video CPMs?
Thursday, September 4th, 2008
Reading a VC salivate about the fact that some social media CPMs are $15 and headed to $17 — “I think that $15 CPMs with no content creation costs sound pretty good to me!” makes me laugh.
Do a little math and you’ll see that the reality is just not there. Google’s Youtube, according to a recent Forbes article, is now doing 1 billion views a day on and should garner roughly $200 million in sales this year.
That’s a $00.0006 CPM.