CBS ad decline | Blogads

CBS ad decline

by henrycopeland
Sunday, November 2nd, 2008

Bloomberg reports:

Ad sales are falling at CBS’s radio and TV stations as the U.S. economy shrinks. At the TV unit, which accounts for almost two-thirds of revenue, advertising dropped 14 percent. CBS said NBC’s broadcast of the Beijing Olympics took viewers during the period and coverage of the presidential conventions limited ad opportunities, along with the overall slump in the market.

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