Profitable blogging RIP
Monday, February 9th, 2009
Six years after the first “bloggers can make money” stories, the press appears primed to serve up a slew of “the death of blogging” stories. At last! Writes Dan Lyons, aka Fake Steve Jobs:
I walked away feeling burned out and weighing 20 pounds more than when I started. I also came away with a sneaking suspicion that while blogs can do many wonderful things, generating huge amounts of money isn’t one of them.
Now others seem to be riding the same downward curve, with euphoria giving way to exhaustion. Michael Arrington, whose TechCrunch blog empire attracts 6 million readers each month, has gone on a monthlong hiatus after three years of nonstop blogging. His break was prompted, he says, by burnout and by the craziness of the blogosphere (he says he’s been stalked, threatened and spat on) and not by the fact that he’s been trying to sell his company for a year and hasn’t been able to find a buyer who’ll pay his price, which is rumored to be $100 million. Gawker Media, a leading network of blogs, recently laid off all but one of its writers for Valleywag, its tech blog, which has struggled for three years. In January Pajamas Media, a collective of right-wing political bloggers, shut down its ad network, which CEO Roger Simon says “was a money loser for three years.”