Social media consulting bubble
by henrycopeland
Thursday, February 19th, 2009
Thursday, February 19th, 2009
BL Ochman, auteur of Budget Rentacar’s great social media campaign , makes an fun observation about the glut of instant experts on social media marketing:
• 4,273 Internet marketers • 1,652 social media marketers • 513 social media consultants • 272 social media strategists • 180 social media experts • 98 social media gurus • 58 Internet marketing gurus How many of them have actually created a successful campaign for clients using social media tools? I bet you'd be hard-pressed to find half a dozen with real track records.