Friday, March 20th, 2009
Thanks to a pile of new code written in Budapest over the last 3 months, advertisers can now run multiple ad versions in a single day, assigning a weighting to each version. Advertisers can use this feature to keep ads fresh for readers or to test which version is most effective. (If you’re a current advertiser, click “versions” link on an already purchased ad and you can start juggling creative!)
We’ll be letting advertisers know about this and updating our Youtube overview of Blogads, but if you’re a blogger, feel free to post about this new feature to get the word out!