Ad spending off 9% in Q4? | Blogads

Ad spending off 9% in Q4?

by henrycopeland
Wednesday, May 6th, 2009

Emily Steele reports:In a sign that marketers have begun to deepen their cutbacks, TNS Media Intelligence, an ad-tracking firm owned by WPP PLC, reported Monday that ad spending in the fourth quarter fell 9.2% from a year earlier.That’s a lot worse than any numbers we’ve heard yet elsewhere.

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