Cool new ad for #Sickofit health care
Thursday, October 1st, 2009
Health Care for America Now (HCAN) launched a bunch of cool blogads this morning promoting their “sick of it” campaign.
The best, in my opinion, does the very clever trick of pulling into the ads recent tweets that use the #sickofit tag.
If you look closely, you can see that all the clickable elements — tweeter’s nickname, hashtags, any URLs — are visible within the ad.
And if you go look at the ad live on Talkleft (or 100+ other blogs) you can see that each of those elements is separately clickable. This ad has not only the virtue of providing users with more information, timely information, but making the community part of the message. And isn’t that what social media is all about? Maybe we should start a #socialads4socialmedia tag?
Here are a couple of other ad versions running at the same time: