Denny’s: SUXOR No More
Friday, March 25th, 2011
Last month, the SUXORZ panel had some fun with Denny’s at Social Media Week. Denny’s, trying to get into the “Social Media” game, had printed the wrong Twitter address on its menus, sending customers to the page of a random guy in Tawain named Dennys.
This year, Denny’s has turned a corner on the social web, making great strides towards ROXOR status. Their actual twitter account has almost 40x the followers of the guy in Taiwain, and this month has seen the launch of the awesome new web series “Always Open with David Koechner.”
In the videos, SNL alum David Koechner has extremely casual conversations with his comedian friends at a real-life Denny’s in L.A. The first two episodes have featured Sarah Silverman and Jason Bateman, whose production company, DumbDumb, co-created the series with Electus and NY agency Gotham. The spots really emphasize the comfort you feel in America’s Diner, where you can sit with a friend and be completely open — all night.
And is it just me, or do these videos remind anyone else of the diner scenes in Seinfeld? To this day, tourists see that Upper West Side diner and say, “Hey, this is where George and Jerry ate!” Maybe kids will start showing up at this Denny’s in LA saying, “Hey, this is where Sarah Silverman made Dave Koechner uncomfortable! Let’s get some eggs!”