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Archive for April, 2011

Featured Blogger: Bee Lavender of Hip Mama

by susie
Tuesday, April 12th, 2011

Bee Lavender heads up the staff at HipMama, a popular and respected parenting magazine. The distinguished writer, publisher, and activist keeps fans updated at her personal site, Foment.net. Her books include Lessons in Taxidermy, Breeder, and Mamaphonic. Although originally from the Pacific Northwest, she currently lives in England with her family.  HipMama enjoys a loyal following of like-minded moms on both Twitter and Facebook.


Bee Lavender, Publisher of HipMama.com

Q: When did you start blogging, and what inspired you to start?

A: I was a first-generation web designer, and I’ve kept an online journal since about 1995. I was surprised when the word “blog” emerged from the ether. Hipmama.com has been around since 1997. Since 2002 I have also kept a personal blog at www.foment.net, in which I talk about emigrating and starting a life in a new country. (more…)

Pert Plus: Slow-Cooked Branding with Facebook Ads

by Nick Faber
Tuesday, April 12th, 2011

photo via flickr user bnilsen

About three weeks ago, I noticed a Facebook ad that used the logo of our local AAA baseball team, the Durham Bulls. It said, “If you like the Durham Bulls you will like ‘Pert Plus.'”

My reaction to this ad was, “Um…. why?”

I took a screen shot, sent out a couple snarky tweets and forgot about it. Until today.

With the Bull’s opening game this Thursday, the missing piece of Pert’s puzzle clicked into place today:

Whether or not Pert’s marketeers intended to confuse fans with the first ad, it’s clear they got me thinking about the brand. And starting Thursday, they’ll be able to find me where I let my hair down.

Obama launches first blogads of 2012 campaign

by henrycopeland
Monday, April 4th, 2011

We woke up this morning to find a pile of ads running on progressive blogs for the Obama 2012 campaign.

Wow, this is the fifth campaign cycle for blogs. As a sign of how campaigns are accelerating: the first ads of the 2004 were bought by Howard Dean’s campaign in December of 2003, nearly 9 months later in the campaign cycle.  Here’s a post about that purchase.

Here’s a screenshot of the Obama blogad, one of our new tweetable units, as it appears on BlueVirginia. The tweet is “President Obama is in for 2012. Are you? http://ofa.bo/ba2012 #obama2012″


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