Blogs are the opinion bull’s eye

Blogs get more praise for being hives of influence in this article by Joseph Jaffe. (Via MarketingWonk.)

“Blogs have become virtual community centers where connectors construct web-like beacons outwards and reach out to interested parties who in turn perpetuate and strengthen the momentum generating from the organic and ever-evolving message board.”

When you target your message, why not aim for the bull’s eye?