Blog readers discussed by MediaPost
Wednesday, June 16th, 2004
One thing unmentioned in the article that Kate and I had talked about: the number of bloggers among blog readers. Kate said she’s sometimes suspected that blogs are read mostly by people who write blogs, so was surprised that only 21% of blog readers are also bloggers. On the other hand I was surprised that that many are bloggers themselves.
I guess 20% strikes a nice balance: guaranteeing that messages broadcast beyond the blogosphere, but also increasing the chances that blog ads can resonate within the blogosphere and pick up secondary links or discussion.
(Worth re-reading Duncan Watts on mathematics of epidemics, and the necessary balance between inside/outside, closed/open to sustain propogation.)