Animated ads bad, part 23 | Blogads

Animated ads bad, part 23

by henrycopeland
Thursday, October 7th, 2004

Steve Outing, critiquing animated ads: “As we observed in Eyetrack when we looked at website banner advertising, the typical amount of time that people spend looking at an ad is usually less than a second — when it’s viewed at all. It varies based on ad content, size, and placement, but even the biggest ads only got a second and a half of viewing time in our study.”

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