Political weblogs unread?
Monday, October 18th, 2004
CBSMarketwatch’s Frank Barnako declares that “almost noone reads” political blogs. Scott Allen points out that Daily Kos, doing nothing but Democratic politics, is within traffic spitting distance of the WashingtonPost, which covers dozens of topics.
Frank, who has an undeclared blog fetish, back-tacks with the thought that the blog audiences must be high quality and ecstatically niche. (Thank you Olivier.) www.jeffjarvis.com notes Barnako misses the “influencers” angle.
Yes to niche and influencers, but if I were an editor looking for the cutting edge (or to revisit a theme declared dead in 2001), I’d sick a reporter on this idea — how can a couple of dozen bloggers reach the same traffic scale, roughly, as the New York Times, which has 1100 editorial employees? What does THAT mean for the future of publishing?